The secret sauce to successful biometric applications like Apple Pay

Secret Sauce to Successful Biometrics Applications

I think Touch ID and Apple Pay are the finest examples of successful biometric implementations. Apple Pay early adoption rate is impressive: 1% of digital payment dollars during the month of November. And note it is available only on the newest iPhone and iPads and supported by a few, but a growing list of, merchants.

The secret sauce in successful biometric implementations is made of many ingredients. Clearly beyond the scope of this article. But here is one of the main ingredients: it is to see the performance from the end-user perspective! It is a method that is gaining momentum also in the network and infrastructure management world.

Operational analytics simply means to measure and analyze a set of fundamental metrics and properties in order to improve future products and maintain the ones in use.

I had an opportunity to present our product and pitch the benefits of operational analytics to one of my Apple contacts at a biometric conference. No surprise there; what I pitched was rigorously performed by Apple prior to the launch of Touch ID on iPhone 5s thanks to a large number of own testers at Apple. I know many people who still and continuously contribute to improvement of Touch ID and Apple Pay by simply sending back an automated and anonymized feedback to Apple. I can imagine that feedback contains meaningful device and algorithm related metrics for making sense of performance data in order to know what to improve in future products.

My company is standardizing the interface for capturing and making sense of operational metrics and properties for various biometric applications such as Physical Access Control and Automated Border/Passport Control eGates. We lead this work via OASIS-Open who is the organization behind the first standards for web services based biometric devices and Internet of Things.

Merry Christmas and Happy New Year!
Babak Goudarzipour
Optimum Biometric Labs

This post was originally published in LinkedIn.

*Info on Apple Pay comes from Market Info reflecting on report from the industry intelligence company ITG.

*My iPhone 5 still performs well but becoming an Apple Pay user is intriguing because I think it is about time to get rid of all the plastic cards.

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In 2014 ‘Internet of Things’ advances in merging with biometric devices and services

Internet_of_things_Biometrics_BioUptime

For years, the ‘Internet of Things’ has evolved as a game-changer movement. The Swedish Telecom giant Ericsson envisions 50 billion connected devices by 2020. Many sources, including a few I gathered below, predict it as a main trend for 2014: The Rise of ‘Internet of Things’, IoT.

Market:
Will
‘Internet of Things’ impact biometric-based applications? It already has: just look at the growing market for networked biometric capture devices for e.g. Physical Access Control applications; and PAC is the beginning.

International standards:
For core biometric Web services, OASIS and its members have been leading the way with published standards and reference implementations. For a general IoT introduction, see TED/OASIS videos.

Next development:
More than a decade ago we laid the foundation for our company, Optimum Biometric Labs, with our Web services-based operational monitoring and reporting tool, BioUptime. Today, we are moving forward our pioneering function by partnering with biometric vendors and system owners who want to offer and maintain maximum quality to users while minimizing operational costs.

In the era of ‘Internet of Biometric Devices and Services’ it becomes increasingly important to keep an eye on their vital operational aspects. I’m privileged that our contribution and advocacy are gaining more momentum.

Happy New Year!
Babak Goudarzipour, CEO, Optimum Biometric Labs

Sources:
Ericsson LabsWired Magazine, The GuardianVentureBeat, CNBC, CIO Magazine, QuartzThe Atlantic, IDG ComputerWorld, Forbes, InformationWeek

Update: In fact, Ericsson ConsumerLab identifies both Biometrics and Internet of things (see ‘Sensors in daily places’) as 10 hot consumer trends for 2014 and beyond. See the infograph report.